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Mama Makes Books: Playtime!

Playtime! is a high-contrast fold-out book with finger wiggle holes to encourage key developmental skills while you have fun together.


Like our bestselling book, Tummy Time!, it folds out and stands up in front of newborns during the all-important tummy time – a practice encouraged by healthcare professionals to prevent flat spots on the back of the head, and to strengthen muscles in their necks and upper bodies. These early months are also when a baby’s brain is developing faster than at any other time in their lives. Reading together is proven to accelerate language and literacy, giving children a head start in life.


A newborn baby’s world is a blur of light and dark and moving forms. They are attracted to high-contrast images, faces and movement, so this finger-wiggle book is a perfect first book. With babies turning their heads towards the movement, it helps build strength and flexibility, and gives parents a fun opportunity to engage with their babies face-to-face. The simple text introduces new vocabulary and encourages parents to read playfully with intonation, trumpeting loudly, like an elephant, or wagging the puppy’s tail excitedly.


One side features all your favourite animals and by putting your finger through the hole it becomes an elephant's trunk trumpeting loudly or a puppy’s tail wagging excitedly. On the other side is a wiggle train and only you know where the wiggly worm will pop out next. Your baby will love the anticipation and will turn their head towards the movement.


So go on. Read to your baby. It’s good for them!


Good for:

  • Bold black-and-white images with splashes of colour for your baby’s developing vision

  • Use the finger wiggle holes to entertain your baby as you read and play with the book together

  • The simple text will help your baby with sound making and introduces new vocabulary

  • Newborn to 12 months


210mm x 140mm closed, 210mm x 840mm open, board, 2 sided, 6 leaves, self-closure tab

Mama Makes Books: Playtime!

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